WEEU radio is receiving statewide recognition for its live broadcast of November’s District 3, Class 6A football championship, and The Sound Room series it produces with Reading Eagle Company and Pretzel City Productions.
The Reading-based AM radio station picked up first-place awards for sports broadcast and outstanding use of digital media in the Pennsylvania Association of Broadcasters Awards for Excellence in Broadcasting.The 2017 contest recognizes work from 2016. The winners will be formally honored at a May 8 luncheon in Hershey.
WEEU is the only family-owned station in Berks County. It broadcasts at 830 on the AM dial and online at weeu.com. Dave Kline, WEEU president, Reading Eagle Company’s executive director of circulation, promotions and Pretzel City Productions, thanked all personnel involved.
“I think we’re at our very best when we’re reflecting the lives and times of our customers and listeners,” he said. “If not, why would they pay attention to us. Localism is at the heart of what we do.”
In the sports category, broadcasters Bob McCool and Paul Roberts will be honored for their live coverage of the Nov. 26 game between Wilson and Cumberland Valley high schools at Hersheypark Stadium. Wilson trailed 14-0 at halftime but rallied for a 28-14 victory to claim the district title. McCool handled the play-by-play while Roberts was the color analyst. Kline said McCool and Roberts hold their own with any sports broadcast teams on the air.
In the digital media category, the station will be honored for its series that brings musicians into an in-house studio for an intimate, live performance. The shows are broadcast and videos are posted online and on social media.Up to 20 audience members can watch the sessions, allowing community members to interact with the musicians and the radio station. To see past Sound Room shows, visit www.soundroom.live
Kline and members of the Sound Room team that will be recognized are:
Andrew Roulston, audio engineer and editor.
John Engle, audio consultant.
Natalie Kolb, Jeremy Drey and Ben Hasty, Reading Eagle photographers.
Don Botch, Reading Eagle reporter.
Alicia Marinelli and Corey McCarty, website and social media managers.
Mike Faust, WEEU operations manager.
Matt Gorney and Kelly Donkin, WEEU Good Afternoon Berks Country hosts.
“This is a great example of Reading Eagle Company functioning as a multimedia company,” he said. The Sound Room, Country Fest and other efforts have helped put Reading on the music map, Kline added.”We’re doing our best to lift this community and create that renaissance,” he said.